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The Business Intuition of Made in Italy

"Both the English and we French came after the Italians who have been our instructors in all the arts.”                                        
Voltaire


IS A "MADE IN ITALY” SCHOOL POSSIBLE? 

The Made in Italy is a trademark that reflects a history of centuries of highly skilled work.  Can we recover the historical consciousness and the technical aptitude of this native genius? 

It is possible but not by just tracing back a product to its origin (from the design phase to the production of the good), as the principle is lost. 

A programme structured in six full-immersion modules (from June 2012 until second half 2013) divided in four theme areas: 

- the transecular culture of mother Italy
- intuition and lifestyle 
- the roots of the "Made in” style 
- testimonies of  "Made in Italy" (fashion, yacht building, footwear, jewellery, cuisine and food and wine, interior design, crystals, ceramics, music instruments, Italian taste…: key players speak, with guided tours in companies engaged in sectors where excellence rules). 














For more information please contact: madeinitaly@foil.it